Evaluation 8:Improvements for trailer

I believe there is a few improvements I need to study to attain a better and higher grade next year, to do so I may need to consider the following:

The length of the video – our opening two minutes has taken 2.30 minutes which is 30 more seconds than we should've used in reality. The trailer should only really take about 1.45 minutes without all the titles, so 2 minutes at most.

The intensity of the footage – The power, strength, force and passion that the video would bring to the audience has to be very solid. Some of the shots we took were quite poor in terms of effectiveness, they didn't appeal to the audience as much as I would of liked them to, so I will have to make sure more shots appeal to the audience in the trailer.

The quality of footage – some of the shots taken were dark and the quality of it wasn't as good as I had liked it to be. In the trailer we need to make sure to film in lighter conditions in order to have better quality as it would entice the audience with much more effect.

Include a big institution to distribute our film next year - In theory this should be relevant for the institution, if it’s an action film, the institution being Pixar or Disney wouldn't be very effective, as these institutions would distribute the film to the younger generation who are more interested in animation movies. So making an action trailer and setting the institution to Warner bros. or 20th century Fox would be more effective as they produce and distribute a lot of popular action films, so it would reach the target audience set. I think it would work better if I combine next year’s chosen trailer institution, and this year’s ‘Paradox Entertainment’ to reach the audience more effectively and efficiently.

Time Management - Time management is always an issue, no matter how well the time is managed I believe there is always room for improvements, time is a special resource that you cannot be stored or saved for later use. Everyone has the exact same amount of time each day. Time not well used cannot be retrieved. In our opening two minutes some of the scenes we filmed weren’t up to the director’s standards, so we had to take at least 4/5 shots of each part. This consumed a chunk of all the evenings we stayed in after school, in total being about 10 hours, which is an unbelievably long amount of time for 2 minutes of footage. Therefore next year we need to be clearer on what we do, and how long we take etc.

Hype the film - releasing the trailer on social websites such as Twitter, Facebook and YouTube will create a hype for the audience for when the actual movie comes out. Considering that I would want the largest amount of people to watch it to profit and reach my target market, I would launch Marketing campaigns as such as 'The Dark Knight' with the 'WhySoSerious.com' website including games, interviews, videos and quests to keep the audience interacting and finding out little teasers about the film. This would entice the audience daily, increasing the hype and views for it.