Evaluation 4:Who would be the audience for your media product?

The certificate of our film is a 15. A segment of our target audience of our opening two minutes is to purposely try to target 15, 16 and 17 year olds as well the slightly older audience. The 15-29 male audience who enjoy watching films was my initial target audience. This is because this age group tends to enjoy films that are fun and fast-paced with lots of action sequences. Despite this, they also tend to enjoy films with a relative amount of complexity and watch films that are well reviewed. However, I felt that my film would also appeal to a younger audience because of the genre of my film and other elements that would attract them in particular the fast paced music and sound used that would attract a large proportion from this age bracket, therefore ensuring that my film would appeal to a wider audience than initially planned to increase recognition. Younger than fifteen, the quality of the film is judged on the amount of action sequences without much plot of talking. This is not what we were going for, but instead we opted for the higher age group as we believe that our film is sophisticated.

The 15-29 male audience also tend to have more disposable money, so this is a benefit for targeting this age group. It also helps the film to have a higher budget, as the institutions would know that they are likely to get their money back from this audience. However it must not be forgotten that this age group has other commitments such as university and school, so the film would probably be more successful if it were released on a Friday or Saturday - when they are not doing so much work. Although,  with our film is that there are a lot of films that are aimed at this age group, and there is a risk that our film will be lost amongst the amount of other action films aimed at this demographic.

To target our target audience successfully we would have to build up hype for the film, which would involve making sure that the trailers and posters are shared on social networking sites such as Facebook, Twitter and YouTube.

The images all represent the types of people I expect to go and see Swan Song. I expect them to mainly be students and I feel some will be in full time employment in their late twenties. I expect them to have an interest in action, and real gripping dramas including films like Bourne Ultimatum, Hitman etc. which I feel could easily appeal to the audience represented in the bottom image.

I'd expect my audience to listen to a range of different music genres like Rock, R&B, dubstep, drum and bass etc. across the three categorised segments of my audience of my film. I’d expect my younger audience (15-21) and student audience to be quite fashion-conscious, following popular fashion trends within their age range like urban fashion for example Adidas, Nike and brands like Hollister, Topman etc.

Referring back to the research task which I carried out in November time, the Questionnaire, I asked 87% of the audience which answered were 15 and over, the 15 age classification was purposely chosen because of this. Almost all of my results were answered by 15 and over. 33% of them see their favourite genre as action, even though 60% were answered by males, I was targeting this audience. Suggesting that their favourite action sequence is a chase with 40%, we had to include a chase in the opening two minutes. The most important element for them has been the action sequence (47%). My character, Grove, was countered to have good technique of slyness/cleverness with 53% of votes. 93% would prefer to sacrifice realism for spectacle, which I was quite surprised about, as audience are so willing to see entertaining movies. Lastly, I found out from this research that 67% just expect to see an enjoyable show from action films. 

Overall I think that our film would be of great appeal to the 16-29 male audience through its fast paced action sequences and mature plot. This audience tends to use social networking sites a great deal, and this would be a brilliant opportunity to advertise our film. I think that we positively appealed to this audience in the opening two minutes, as we established our film as fast paced.