Evaluation 5:How did you attract/address your audience?

I feel that we will attract/address our audience with success. With the use of fast-paced music and impact-beats and using different type of sounds helps to engage the audience with the film and add a certain level of intensity. The fight scene also helps to set the chosen genre of our film (thriller/action) and with the use of our chosen locations. I feel the acting was of high enough standard to address the audience of our chosen genre (through dialogue, body language etc.) and meet the clichés of other thriller/action films.

Our opening two minutes is similar in a way to Bourne Ultimatum. It’s similar to Bourne Ultimatum on the basis of that it has high levels of action in its opening sequence (fights etc.) which was very effective not only to attract the audience, but in meeting the movie genre. This therefore inspired us to follow the same path in our opening. However, we obviously can't be able to meet the same quality and effectiveness that a big box-office film like Bourne Ultimatum (elaborate stunts etc.) has because our film is only a really small budget film so we could therefore not be able to meet the high standards that Bourne Ultimatum achieved, with box-office return of over a billion.

In the video I have used a well known institution to attract fans. I used music to highlight dramatic moment to create a bigger dramatic impact on the audience. I used special effects to highlight Flashbacks and entice audience, I mixed this with dramatic music to have more effect and influence on keeping the audience interested.  I use of Special Effects to highlight Flashbacks to entice audience mixed with dramatic music to have more effect and influence on keeping the audience interested. I used Diegetic sound to make it more lively and entertaining and Non-diegetic sounds so the audience would have real sound to convince them it is a realistic situation. I believe my film is the conventional of action genre as I included a fight and gun scene. Staging a fist fight creates atmosphere for the viewers which leaves them 'on the edge of the seat'. The Protagonist is wearing casual clothes to blend in with the society. Similar to Jason Bourne style, beating the antagonist without looking any different from anyone else, yet has knowledge and skills to beat the bad guys. Presented as the dominant hero of the film, with this comes the stunts and heroic moments almost to impress the audience of his bravery. In the middle of the opening two minutes, the Instruments change to set a different tone and make it more lively. My opening two minutes is conventional yet again because the Protagonist chases the Antagonist. Although, the Protagonist gives up but then comes back for him so in some ways its unconventional. At the end of the opening two minutes the Protagonist kills Antagonist so its a conventional action genre. We used the film title at the end of the film to remind the audience what the film is called so they would remember it better instead of having it at the start, it is conventional, appropraite and relevant title for the film. Here is my annotated video which shows my use of editing, shots and effects in order to make my film conventional and attract the audience.

The most generic technique I used to appeal to my audience was including a fight scene. This is a common notion used by most, if not all, action films in order to convey ideas of action and violence. This is presented in the clip below.

As you can see, having a fight/chase scene, or any violence, is vital in an action film. It is effective in making your intentions clear about what your film is about. It is very conventional and my annotated film presents more conventions my film included, from institution to dialogue.

Overall, there wasn't an individual film I could link mine to, because all action films are alike in the essence of action and dialogue which my film didn’t really include. I think my film is quite conventional considering these points.