Action Poster Analysis - Superman:Man of Steel and Skyfall(James Bond 007)

Superman: Man of Steel

This is the most recent Man of Steel poster. As we see from this poster, it draws the audience in as it is vibrant and eye catching. This is a huge selling point for people to come see the film. Firstly, we see from the poster a blurred background off the city. This promotes the fact that Superman (Henry Cavil) is 'flying' at an immense speed. This portrays superman’s powers, being able to fly at very high speeds. This is very common in superhero films. We next see the superman logo twice in this poster, once on the front of superman’s costume and then again in a more animated and complex style behind the Man of Steel title. This promotes that it is a superhero film; also that everyone knows the superman logo. It also helps people analyse that it is superman, just because of the movie title not including the words 'Superman'. This all represents the film as being an action/Sci-fi film. We see a slight light on the top left of the poster, this could being the sun just to represent superman’s powers of being able to fly or it could interpretive an alien invasion, which does happen later on in the film.

The title 'Man of Steel' is in a dark blend of silver and black, with a flare above the 'Sin Steel, this makes the title stand out and slightly eye catching, meaning that it will attract the target audience. The use of facial expression of superman infers that he’s serious and determined to save people which could be what the film poster wants the audience to infer and see which is what action films want to get across to the audience. The use of mise-en-scene the clothing of superman infers that he is superman as he is wearing a superman costume. The location of the film poster is a busy city this infers that there shall be crime which is what’s included in a horror genre film within the film industry.

The Unique Selling Points - The USP of the film shows that superman is the protagonist, where everything is about him/what the story is based on. The title Man of Steel has a unique selling point as this can portray Superman as being made from steel. This portrays Superman that he is 'invincible' and that he can defeat anything that’s in his way. The famous colours of Blue and Red on his costume is also a unique selling point as you know straight away that its Superman, this brings in the target audience, of comic book fanatics to people who love watching action films.

Skyfall(James Bond 007)

We first see a few iconic images in this poster, firstly, James Bond (Daniel Craig, who is a very successful actor and has been in many other top rated films) holding a gun, whilst in a tuxedo, this shows that he's sophisticated, but mysterious and dangerous. We also see the Aston Martin, this portrays about being British, as in every Bond film, the agent's car is always an Aston Martin, but it does portray being British as this car is made in Britain. We also see in the background one of London's iconic buildings which is 'Big Ben' on the Houses of Parliament, this also portrays being British, this iconic landmark also portrays the films background of being British.

The shot type being used is a long shot; this gives the effect of getting all of the background and not just the character. This means that with this shot, we can not only just see the main character which is James Bond but it shows that the background has more of role in the film as it shows that it’s the landmark of which the film is set.

The colour of the poster is in a silver/ Black and white setting to it. This could portray the past of James Bond, meaning that all the other posters of James Bond are in colour. The colour of the poster could also link in with the Aston Martin car, meaning that the number plate and the car is also old fashioned, this means that this could be Bond's first mission being James Bond. The only part of the poster that has colour is the 007 with the gun, which is in gold. The 007 with the gun is a selling point as it is the only part of the poster in a different colour, this could be that it wants to attract the audience as they want the audience to know that it is a bond film. The gold shows higher class as gold is a wealthy colour. The 007 with the gun blended into the 7 portrays that it is an action film bringing out the reason of being dangerous.

The font of the title is very bland but unique, meaning that it is just a basic font but it stands out like all the rest of the poster, as it being in a silvery colour, it blends in well with the poster.

The Unique selling points of this film as it uses a few iconic images and uses a high rated actor, being Daniel Craig, who has starred in other films such as The Girl With The Dragon Tattoo and other James Bond films. Bringing in a British actor portrays that this is a British film. Another selling point is the 007 sign, this being showing the link between James Bond, if other people don’t know who he is, also it is his agent sign, that everybody knows who 007 is. We also see that Daniel Craig (James Bond) is holding a gun, but not pointing it at anything. This means that without thinking, we see that this film is going to be an action film, meaning that there will be faced paced action and danger. Also the Aston Martin links in as in every bond film; he has an Aston Martin, linking in with the Bond Franchise, bringing in a bigger target audience. Another point is the iconic London landmark Big Ben this being that it is well known around Britain and the world, as loads of people want to see this landmark.

Comparison

Both posters, made for action films, aimed at similar audience have you very valid points in the posters. The film titles in both posters stand out, in front of a strong image that the movie is linked into. Both posters include:

•   Main actor(s) name
•   Background images
•   Image of star or an iconic image from the film (point of focus)
•   Title of film
•   Tagline
•    BBFC certificate
•    Billing block