Planning:Target Audience Research - Questionnaire(Results)

Gender

I asked this question to see the range in gender between males and females when the subject is on the basis of film, and the feedback on this question raised suggestions on the gender audience. It mainly shows that the male audience is most probable and more common on film interests. This tells me I should try to include more male appealing elements in my film.

Age

The age categories of people who filled out the questionnaire suggested that the majority were young people, mainly teenagers between the ages of 13-18 as they both made up around 67% of the total.

How often do you watch films in the cinema?

I asked this question in order to see how interested people are in newly coming out films. In my finding the majority never go to the cinema, which gives me the impression my opening two minutes have to stand out to attract the audience  attention.

What is your favourite film genre?

I asked this in order to find out what is the most popular genre people are interested in, which was action, with third of the votes.

What is your favourite type of an action sequence?

I asked this question to see what people expected from my film genre. Most people enjoy chases in action films, making it a popular choice of almost half the votes. This implies that I should look into including a high use of these in my opening two minutes of the film.

What is the most important element of an action film?

This question was to see what the audience thinks the most important element of an action film is, almost half of the votes were said 'action sequences' so I would need to include that in my opening two minutes of the film.

What trait do you value the most in an action film protagonist?

I asked this to find out what type of protagonist to use, the most popular answer was technique and slyness/cleverness. So my protagonist in the opening two minutes shouldn't just go killing everyone, but should do it in a smart entertaining way.

Would you sacrifice realism for spectacle?

This question was used for me to know whether people will enjoy it being more imaginative than realistic, telling me people are willing to sacrifice realism for entertainment/show as 93% of votes show.

What do you expect from action films?

This question was asked for me to know why an individual wants to watch an action film, mostly(two thirds) answered that it was for an enjoyable show, so people wanting some entertainment. Something I will have to provide in my opening two minutes.

Conclusion

From these, I have made the decision that I will age rate my film a 15. This way, I can allow a large variety of audience to watch it, but also, I can have a little freedom in making it; I won't have to censor or tone down the clip too much in order to make it suitable to minors. Also, seeing as though this genre of film appeal to more the male market, I will have to find a way to attend to their needs more, but also listen to what the minority are looking for in such a film. I am happy with the research I have done on audience profiling, because it has allowed me to get an insight into what my target audience looks and therefore, I will be able to more effectively meet the requirements for this genre of film.

Things I will do to appeal

To appeal to this potential audience, I will use a lot of fast-paced action and fight scenes. Violence and swearing will be included to make the film parallel with real-life situations. I think using this variety of methods will act in appealing to my chosen target audience and make the film more of a success, because I am giving them things they anticipate and things that will excite and entice them.